Why Your Small Business Needs a Website: A Comprehensive Guide
If a tree falls in the woods and there are no explorers near to hear, does it make a sound? Sure, it does! If a brick and mortar business curates appealing inventory, provides outstanding service and answers the phone but doesn’t maintain a website, is it missing out? Absolutely!
Websites are a Must Have in Small Business Today
There has never been a more important time to invest in a quality website for your business. Online Presence, regardless of industry, has a notable impact on the overall success of a business. Today’s digital environment demands credibility and convenience. With these basic needs met, a business’s potential for revenue generation continues to multiply as the internet expands year over year.
Access to search engines has revolutionized the way today’s audience make a purchase or contract a service. These decisions, more often than not, are influenced by both digital and personal research. An abundance of resources are at the public’s fingertips.
“97% of people have reported learning about a local business via the internet.” SEO Tribunal.
We are all about putting your business in front of the right audience, when and where they are most receptive.
“By now it's clear that if you don't have a website, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you. While no website equals missed opportunities, a bad website can actually be worse. If you can't proudly promote the website available for the world to see online, take it down. A bad website is far worse than no website - but let's be clear...both are bad for business.” – Nicole Leinbach-Reyhle, Forbes
Social Construct Media & Design has partnered with numerous local businesses, in a variety of industries and scales to build compelling online presences. Here, we’re laying out the basic benefits a business can expect to receive from a website:
The Big Benefits of Websites in Small Business
Established Online Presence: A websites is a critical component of establishing any business online. Offer existing and potential customers alike the opportunity to connect with your business digitally and make valuable information about products or services readily available.
Building Credibility & Trust: A visually appealing, responsive, and professional website reflects a legitimate business prioritizing quality service and experience for its clientele.
Increased Visibility: Websites optimized for search engines are imperative to attracting traffic and generating leads with preferred conversion markers.
Home Base: Utilize the domain you control by promoting your business on social media, through email campaigns and paid advertising. A central hub for all marketing efforts, regular website data analysis offers consistent insight into user behaviors and preferences to inform future digital strategies.
Improved Customer Engagement: By providing a way for customers to engage with your business online, the overall customer experience is elevated by branded interaction, product or service information and customer support that generate business growth.
A website can be a powerful tool for small businesses to reach and engage with customers. By providing a functional and user-friendly platform, strong visuals and polished content, small businesses can create an online presence that not only attracts customers but also provides a positive experience that encourages them to get down to business. Stand out from competitors and establish a credible, trustworthy brand with thoughtful design. No longer are websites just nice-to-have, but a must-have in today's digital age. Connect with Social Construct Media & Design to discover our approach to Website Design and Management.